Marketing hub
Marketing hub, where marketing experts come together to discuss and find out the latest marketing trends and strategies in one marketing portal.
Collaboration technology makes work a snap for CMOs
Posted on 12 Apr, 2013 by Chris Boorman in Business productivity, Collaboration trends, Marketing hub, Our take | 3 comments
Today, as I mentioned in a previous post about collaboration technologies, there is a huge amount being written about the mega trends of social, mobile, and cloud. Analyst houses, journalists, and thought leaders across the globe have predicted that this nexus of converging forces will dominate enterprises in 2013. In short, the IT industry is rapidly… Read more
Is brand valuation really code for ‘brand love’?
Posted on 28 Mar, 2013 by Chris Boorman in Marketing hub, Our take | 1 comment
Brand Finance, the brand valuation and marketing specialists, recently published their annual list of brand valuations. Not surprisingly, Apple continues to hang on to their accolade as the world’s most valuable brand, boasting a brand valuation of $87.3 billion (£56.4bn). Samsung leapt from sixth to second place with a value of $58.8 billion (£38bn). Interestingly, it was the… Read more
What is transparent marketing?
Posted on 19 Mar, 2013 by Nick Gamino in Marketing hub | 1 comment
Marketing has become digital, freeform, and collaborative. And for those of us who’ve been in the business for quite some time, transparent marketing can be a little perplexing. Many stakeholders are trying to get their heads around the abstract structures floating around in the marketing pool. As in, what is strategy, is it under control,… Read more
Don’t smack into the marketing failures ‘wall of shame’
Posted on 12 Mar, 2013 by Nick Gamino in Marketing hub | 1 comment
To survive as a marketer, you must grab attention, police branding, drive sales, and avoid epic marketing failures at all costs. This can seem increasingly difficult as we press forward into our modern era. So the question arises: do corporations actually value marketers anymore? Bear in mind, the average tenure of a CMO has improved… Read more
Go ‘BIG’ on your brand birthday
Posted on 08 Mar, 2013 by Chris Boorman in Marketing hub | Leave a comment
Several big-name British brands have blown out the candles on the birthday cake recently, including the London Underground and Aston Martin, which turned 150 and 100, respectively, in January. The hallowed pink pages of the Financial Times turned 125 only a couple of weeks ago. Globally, big brand birthday celebrations have become very popular, with… Read more
Brand consistency: the ancient, incredible art of distinction
Posted on 07 Mar, 2013 by Nick Gamino in Marketing hub | Leave a comment
You may be surprised to hear that branding goes back 5,000 years. It’s true. Potters branded their work around the world, circa 1300 BC. And branding livestock (ouch) dates back to the ancient Egyptians. Branding originated to: Ensure honesty Provide quality assurance Identify source or ownership Hold producers responsible Differentiate Identify objects Create emotional bonding… Read more
Evolution of marketing shows no signs of slowing down
Posted on 05 Mar, 2013 by Chris Boorman in Marketing hub | Leave a comment
I had the pleasure of presenting an AMA webinar this week, where we investigated the evolution of marketing, and how it’s shaping the future of the marketing department. Much has been written across the airwaves around the growing importance of the CMO, and I cannot recollect a more exciting time to be in marketing. Gartner,… Read more
2020: The future of marketing
Posted on 01 Mar, 2013 by Heather Overley in Marketing hub | Leave a comment
The digital revolution struck with an unprecedented impact on business operations. Modern technology makes it easier than ever to engage customers and prospects. And with social media and mobile channels running strong and innovations piercing the veal of what we thought possible, we thought we’d take a peek into the future of marketing, beyond the… Read more
Untangling your marketing team tentacles
Posted on 27 Feb, 2013 by Nick Gamino in Marketing hub | 1 comment
As a marketer, you may need to manage more than one marketing team, and they may be in-house or in different offices or countries. And you’re in charge of overseeing the actions of professionals from multiple disciplines: PR and analyst relations specialists, designers, advertisers, social strategists, event planners, writers—the list goes on. This gets exponentially… Read more
How to stop cutting and pasting what every other marketer is doing
Posted on 21 Feb, 2013 by Nick Gamino in Marketing hub | 2 comments
Most marketers won’t want to hear this, but please don’t close your ears…or your eyes. Ready? Here goes: Your marketing strategy is probably out of date by about six months. Yikes, I know. If your idea of an effective marketing strategy is hinged on what worked in the past, you should keep in mind that… Read more
Avoid the bottomless pit of email collaboration
Posted on 19 Feb, 2013 by Nick Gamino in Marketing hub | Leave a comment
Too many marketers these days rely primarily on email to collaborate on projects –commonly known as “email collaboration”, although it’s a bit of an oxymoron. Granted, email is useful, but it’s risky and can lead down a dark path of crumbling productivity and colossal blunders. There are minor email slip-ups, and then there are those… Read more