There is an enormous amount being written about the mega trends of social, mobile and cloud. However, in all this debate we rarely hear about the fundamental collaboration technologies that enable teams to “get work done” by delivering the content required across all aspects of the enterprise. I believe that knowledge and content are the true values within enterprises, but traditional collaboration technologies are failing to help teams work effectively. In pondering this, I was reminded of the words of Elvis Presley:
“A little less conversation, a little more action please
All this aggravation ain’t satisfactioning me
A little more bite and a little less bark…”
So what is it that enables “less conversation and more action”? How can we all “get the work done” rather than spend our lifetimes on social networks tweeting and talking! The answer lies in cloud services such as Huddle that are disrupting the traditional enterprise collaboration scene. Standalone social software, while extremely powerful for engaging with customers, is not helping.
Huddle has grown to be the number one SharePoint alternative by providing a secure, intelligent cloud collaboration service that quite simply helps teams get their work done. Having recently joined the team I continue to be amazed by the number of clients, the ease of use and the capabilities that are provided. So over the next few months, I would like to share some of my views on how collaboration technologies are transforming the way in which teams are working and enabling them to get their jobs done more efficiently, quickly and cost-effectively. Here are a few of the capabilities that I will be expanding upon:
- True successful collaboration is all about “Less talking, more doing”
- The word “intelligent” needs to be associated with the term “collaboration”. The key here is about linking people to content AND content to people. I’m not one for superlatives, but I do believe that this is the year of the death of the shared drive as a repository of useless information. Intelligent collaboration delivers content to you when and where you need it and automatically shares it with whoever else needs it.
- “Collaboration made easy” is the new mantra being demanded by users today. They expect a service as easy to use as their favourite mobile app or web service, with minimal training required. Users are fed up with long-winded multi-million dollar enterprise software rollouts. Today they expect ease of use, mobile access, minimal training and simplicity. If you haven’t checked out Huddle’s mobile apps already, seeing really is believing and recommended content is synced directly to your mobile phone enabling you to review, approve or comment directly on your content.
- Effective collaboration requires tools designed specifically to focus on the delivery of superb content created by both individuals and teams. The key here is to provide an intuitive and simple way of putting the content, conversation and control in one place.
- Enterprises need, and demand, effective security – especially when it comes to the cloud. Clearly data must be secure, backed-up and managed effectively. However, industry standards such as ISO 27001 and pan government accreditation at IL2 (a specific security level demanded by UK government for protected data) provide peace of mind for all users.
- Finally, “collaboration beyond boundaries” has become the new norm of the 21st century. Limiting collaboration to users within an enterprise is now a legacy approach. Cross-enterprise collaboration is now vital. People need to work with their entire enterprise ecosystem – internal teams, customers, partners and contractors – from whatever device they choose to work from and break down information silos.
Huddle is a new type of company that wants everyone to huddle together and get work done. Over 1,500 registered charities and non-profits have adopted our service free of charge.
I would be interested in your views about the state of collaboration within your company. Do you agree with the above as key capabilities for collaboration technologies? Please let me know
Dr. Chris Boorman is Huddle’s Chief Marketing Officer.
A strong proponent of the cloud, Boorman is a believer in using social and collaborative cloud services to help enterprises get work done. He joined Huddle with more than 20 years of international marketing leadership experience at enterprise software category leaders including Informatica, SDL, salesforce.com, VERITAS and Oracle. Most recently, he was chief marketing officer at Informatica, the world’s number one independent provider of data integration software. Prior to joining Informatica, Boorman held positions as Chief Marketing Officer at SDL, Vice President for EMEA marketing at salesforce.com, and various roles during a 10-year tenure at Oracle. Additionally, Boorman was a founding board member of the European Storage Networking Industry Association (SNIA) as well as a board member of the Fibre Channel Industry Association (FCIA). Boorman attended Southampton University in the United Kingdom earning a doctorate in magnetism and engineering, a master’s degree in cryogenics and applications and a first class honours bachelor’s degree in physics.