Recent Informatica CMO and Accomplished Marketing Leader to Drive Next Phase of Growth
Huddle, the leader in enterprise content collaboration, today announced that Dr. Chris Boorman will be joining the company as chief marketing officer (CMO). Boorman brings over twenty years of marketing and business leadership experience from enterprise software category leaders including Informatica, SDL, salesforce.com, VERITAS and Oracle.
“I am delighted to welcome Chris to Huddle. He is an accomplished business executive with extensive marketing experience at industry leading enterprise organizations,” said Alastair Mitchell, chief executive officer and co-founder, Huddle. “Chris will help drive our next phase of growth as we expand in our vision to deliver intelligent, cloud collaboration to organizations worldwide.”
Boorman is joining Huddle, co-headquartered in London and San Francisco on January 2, 2013. The company that pioneered the use of intelligent recommendation technology for content management helps employees, teams and entire enterprises to store, share and work on content anywhere, on any device at any time.
“Huddle is uniquely positioned to help the enterprise world come to grips with the mega trends of cloud computing, social collaboration, big content and mobile access,” said Chris Boorman. “Its secure, intelligent, cloud platform is driving both employee productivity and enables seamless collaboration within and beyond enterprise borders. Huddle makes effective cross-enterprise collaboration achievable.”
During his five-year tenure as chief marketing officer of Informatica, Boorman was responsible for all marketing activity including branding, messaging, lead generation and field enablement together with the Informatica University line of business. Prior to Informatica, Boorman:
- Served as chief marketing officer at SDL, the leader in Global Information Management
- Served as vice president for EMEA marketing at salesforce.com, the worldwide leader in on-demand Customer Relationship Management services.
- Led EMEA marketing for nine years at the leading enterprise software vendor, VERITAS.
- Held various positions in Consulting, Pre-Sales Support and Product Marketing during his 10-year tenure at Oracle.
Boorman was a founding board member of the Storage Networking Industry Association (SNIA) as well as a board member of the Fibre Channel Industry Association. He currently serves on the CMO Advisory Board for salesforce.com.
Boorman attended Southampton University in the United Kingdom earning a Doctorate in Magnetism and Engineering, a Masters Degree in Cryogenics and Applications; and a First Class Honors Bachelors degree in Physics.