Case studies

Kerry Foods, the leading supplier of chilled foods in the UK and Ireland, is utilising London-based Huddle's online collaboration software for the management of its brand strategy in the UK. Creative agencies located in different places, working for different organisations, all collaborate on unified Huddle workspaces which they access via a web browser. Huddle doesn't require any downloads or installation to use. Huddle supplied Kerry Foods with the hosted system to allow the company to house all of its artwork, images and video files on one platform, offering remote access to all stakeholders.

"The beauty of Huddle lies in its accessibility and usability."

- Lisa Badger, Marketing Executive

Kerry Foods' internal marketing team is responsible for managing media, PR and design agencies, and each of these groups must be kept up to speed at all times with all aspects of the Kerry Foods brand. Crucially, these branding, marketing and PR activities rely heavily on passing images and other data back and forth between teams at various stages in the development process. A typical task requiring multiple agency and internal contact would involve creating and signing off new packaging design for a Kerry Foods product, such as Cheestrings or Wall's sausages.

The team at Kerry Foods is currently using five Huddle workspaces for different aspects of the branding work, keeping the information relevant to the team who needs it and maintaining privacy and security for those who don't. Approximately 25 people based in various places including London use the workspaces on a daily basis to collaborate. Internal project teams use Huddle, as do the external agencies.

With a heavy reliance on image-based work, saving large files on a local computer or server and emailing them back and forth can create a huge amount of time waste, sometimes resulting in lost files or versions, and confusion over which versions are being edited and which are final. The process of emailing large files over the firewall, outside the organisation, means it can get stuck in email systems or be marked as spam. At times, so much data needs to be shared that email isn't even an option, meaning without an online collaboration space Kerry would need to save files onto USBs or CDs and post them to teams - experiencing a couple of days' lag time on work.