Too many marketers these days rely primarily on email to collaborate on projects –commonly known as “email collaboration”, although it’s a bit of an oxymoron.

Granted, email is useful, but it’s risky and can lead down a dark path of crumbling productivity and colossal blunders. There are minor email slip-ups, and then there are those major, inadvertent catastrophes that have been know to land more than a few poor souls in the back of the unemployment line.

What email is and what it isn’t

It’s easy to get derailed when you’re riding the email collaboration train. Although email can seem like a less formal communication medium than paper and stamps, it’s best to keep a professional tone and not get too conversational.

Seems obvious, I know, but plenty of people have fallen victim to some fairly treacherous pitfalls.

Sometimes email collaboration can turn into an uncaged monster. For one, they can often be taken out of context. Be honest, how many of us have sent or replied to an email containing the wrong subject line (or a confusing one) going to the wrong list of recipients? More than most would care to admit, I suspect. When this happens, readers are left wondering which topics are being referred to and sometimes why they’re on the email string at all –both being time wasters.

Marketers receive dozens, if not hundreds, of emails every day, so it’s a good idea to work in a cohesive platform that helps you tame the beast and skim through previous emails, associated content, tasks, and discussions to refresh yourself (and other team members) before responding.

Avoid the “reply all” apocalypse

Help us help you avoid the gaffe of all gaffes: the “reply to all” self-inflicted disaster. Don’t join the heaping pile of marketers who’ve inadvertently sent inappropriate emails out to unintended coworkers, often times landing in the email boxes of the very last people they wanted to see their message.

It can happen to anyone, even non-marketers. Back in November of 2012, what began as an innocent email blast to New York University (NYU) students from the Bursar’s office (about an electronic tuition form) snowballed into inbox chaos. “Reply all” responses were sent to 39,979 members of the student body. How did this happen, you ask?

An unplanned campus-wide discussion broke out when NYU student Max Wiseltier, intending to forward the original message to his mother –asking, “do you want me to do this?” –wound up responding to the sender along with just under 40,000 of his fellow students. Being college students, the obnoxious responses poured in –anything from “does anyone have a pencil I can borrow?” to profane sentiments to cat GIFs to random Nicolas Cage jokes. Although funny, Max wasted a lot of people’s time and the whole debacle ended up reflecting poorly (very publicly) on NYU.

Put email in its place

Email faux pas not only result in loss of productivity, they can lead to career-defining, or rather limiting, moments. So how can you avoid the bottomless pit of email collaboration and errors? For one, marketers should think about moving away from email when driving marketing campaigns. Email muddies the project discussion waters and causes more problems than it solves when it comes to collaborating. This is where Huddle can help.

Avoid 7 foolish email collaboration mistakes – download our free white paper to unclog productivity pathways and hurdle email pitfalls.

Dive a little deeper. Attend the webinar: How to escape email purgatory and transform management of your marketing


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