Whether defining strategy and pricing, supporting sales outreach, governing use of the brand, or managing media influencers, successful marketing teams sit at the center of the organization.

This places enormous pressure to remain agile enough to respond to changing market conditions, yet compliant enough not to put the brand at risk. It also requires careful coordination of effort across a growing network of stakeholders – from internal teams, to external freelancers and agency partners. In marketing it’s all about effective collaboration.

No wonder then that a simple web search for “marketing team collaboration” yields no shortage of results; in fact there are dozens of tools all promising to improve your team’s collaboration.

But are they really going to aid collaboration in a way that addresses your most pressing challenges?

Collaboration technology spans a multitude of use cases – from web conferencing and team chat, to file sharing and document collaboration - so you need to choose carefully.

What are you really trying to achieve?

From our research (and our own experience!), the true value of team collaboration is realized in document collaboration.

Whatever the project, chances are that your work revolves around a file. It might be a strategy document, a piece of sales collateral, a press release, an advertising asset, or more. There are probably multiple contributors involved, edits to be made, approvals to be sought and stakeholders briefed.

Unfortunately, relying on many of the existing tools that we have at our disposable just doesn’t cut it anymore. Version control becomes unmanageable as we share files though email, approvals get lost or go undocumented, document revisions get overwritten, large files get rejected by mail servers, and it’s impossible to track if stakeholders are using the most up to date assets. The challenges are almost infinite.

Document collaboration tools like Huddle overcome these challenges, helping you to connect everyone on the project (both within, and outside, of your organization). It’s as simple for your freelancers to upload and share their work, as it is for you to manage revisions and approvals across multiple stakeholders.

Less push, more pull

When you push content out to your teams, it’s dangerously easy to lose control and to become flooded with multiple document versions.

Instead, Huddle pulls stakeholders into a “single source of truth”, With Huddle, your documents become a hub of activity. Comments, conversations and approvals are stored in-line with document versions, access can be centrally managed to restrict how documents are used, and there’s infinite roll-back to previous document versions.

Here are just some of things that your marketing team can use Huddle for.

Asset management

From sales sheets to advertising content, Huddle helps you to maintain control of your marketing assets and create a single source of truth for your files. In Huddle, your stakeholders are always guaranteed to be accessing the latest version of a document so there’s no risk of out-of-date information being shared. Read more

Vendor management

Today’s marketing teams rely on a network of third-party vendors. Avoid email and version confusion by using Huddle to share marketing assets with printers and fulfilment houses, collaborate on content with freelancers, track activity with your PR agency, manage asset approvals with your advertising partners, and much more. Huddle makes external collaboration simple and secure. Read more

Event portals

The trade-show floor can be a hectic place. Make the follow-up process easier by inviting prospects into branded, engaging event portals where they can access your event collateral and engage with your team. Huddle’s audit trail means you can even track engagement and activity to identify a hot lead. Read more

Press rooms

Create branded media rooms to store your press content. Create public links or share with named individuals or teams. In Huddle, your valuable media contacts will always be accessing the latest version of a document so there’s no risk of out-of-date information being shared with important media influencers. Read more

Product launches

Keep your product launches in check. With multiple stakeholders to manage, both internally and externally, Huddle’s project management features make keeping track of team activity simple. Collaborate on documents, schedule and track tasks and securely share files with project stakeholders across your business. Read more


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