Fax machines. Computers/laptops. Email. Telephones. Smartphones/Tablets. At some point or another over past decades, businesses have faced a dilemma when a new route of communication or piece of technology hits the market: the question “is this the future, or just a temporary gimmick?”

There can be many motives and business drivers behind answering such a question, such as “will this fix a major issue for us?” or “will this give us a competitive edge in our market?” and the most dangerous of all, “why don’t we keep doing it the way we always have?”

However, when it comes to collaboration, employees are more than likely already using personal, or legacy tools, to share work and collaborate with colleagues. This often leaves IT on the back foot, playing catch-up and fearing for the integrity of their data.

In recent years, collaboration (as a business requirement, rather than a nicety) has managed to move itself much higher on the strategic agenda. IT departments are sensibly mandating controlled solutions, and maintaining a secure and efficient cloud collaboration environment where teams can work together simply and effectively with an ever widening ecosystem of clients and partners has become a business imperative.

Businesses that don’t think this way are no longer simply missing out on significant productivity gains, they are also exposing themselves to an ever-increasing likelihood that their staff are going to look to shadow IT alternatives to get their work done efficiently. This comes at a significant corporate and reputational risk to the business.

Ultimately, collaboration is nothing new. We all understand the value of being able to work effectively with each other. The difference now is that technology has liberated us to such an extent that we expect to be able to collaborate and get work done regardless of access device or physical location and it’s tools such as Huddle that ensure we can do this without comprising the security of our data. 

Ben Heavens

Customer Success Manager

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