For today’s businesses, value creation is shifting from individual experts, to the power of the collective organization.

This is especially true of larger organizations where pockets of expertise have traditionally remained buried and untapped. Instead, an ability to connect this knowledge and mobilize an organization’s collective brainpower offers immeasurable value; from delivering a differentiated client experience through to creating greater relevancy for an organization in a competitive market.

This is the power of your collective organization.

Let’s be clear. This is far more than simple knowledge sharing. Too few organizations have cracked the collaboration code; instead relying on a collection of file sharing, messaging and conferencing apps to connect employees in the belief that this is “collaboration”.

It’s not.

When we talk about collective knowledge, we’re looking deeper into the culture of organizational collaboration; in particular, how a business can leverage its knowledge capital and make it accessible to its clients.

It sounds logical. Unfortunately, the ways in which today’s businesses operate make this a far more complex undertaking.

1. Dispersed workforce: The days of large corporate offices are a thing of the past. Company growth today is supported by more flexible working premises, including co-working spaces like WeWork.

Even traditional corporations are using these spaces to support their growth, or even to transform company culture. Deloitte and HSBC are just two such companies that have embraced this change.

As a result, knowledge (and even culture) can become even more fragmented and siloed if not correctly managed.

2. Gig-Economy: Today, there are more than 57 million freelance workers in the U.S alone, and the rise of the gig economy means that freelancers could soon become the workforce majority in the U.S.

Organizations are taking advantage of this workforce change, relying more on short-term, flexible resourcing than building an army of full-time staff members.

But while this flexibility may suit an organization’s operational requirements, it also makes it harder to build unified, collective knowledge.

3. Data Growth: The growth of enterprise data is exponential. In the face of a big data revolution, knowledge workers are facing growing volumes of data, from a growing number of sources.

To cope with this, organizational data silos are on the increase, making it difficult for employees to connect the dots. Quite simply, workers have never had so much knowledge available to them – they just don’t know where to look to find it.

4. Remote Working: This is a trend that continues to gain momentum and today flexible working agreements are actively used as an employment benefit.

However, while the benefits are well documented (from better morale, to reduced staff attrition), without the right knowledge “tooling” it can be hard to connect knowledge experts and foster a collaborative culture that’s focused on building “collective influence”.


Finding ways to build a more collaborative culture.

Enterprises are limited in the solutions available to them. Traditional knowledge management tools too often act as a retrieval tool and there is little context to the knowledge – the teams that worked it, and the clients that used it, for example.

At the other end of the spectrum, collaboration tools built around IRC and chat functionality allow individuals to connect easily, but they lack the ability to order teams around knowledge and content. The collaboration is ephemeral.

Huddle was built to bridge this gap.

It is a way to add context to organizational knowledge and make it accessible across a business (and beyond, to clients).

Much of this comes from Huddle’s Workspace model. This is an innovation we’re still deeply proud of as it lays the foundation for building better collective knowledge across a business.

Instead of grouping individuals around discrete pieces of content, a Huddle Workspace pulls together people, content, and processes around a common goal – a client project for example. It means that everyone has access to the information and content they need to complete a project faster, and more accurately than could otherwise be achieved.

And, importantly, the same benefits are applied to the client. With access to their project Workspace, they can find what they need, when they need it – and with the context and transparency that builds stronger relationships.

No single tool can claim to transform a business; but a tool like Huddle is the first step on that journey – not only adding efficiency, but also creating a more collaborative culture that can truly accelerate your transformation towards collective enterprise knowledge. 

"Huddle was built to bridge this gap"

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