Matthew Lynley, technology reporter for The Wall Street Journal sat down with Huddle CEO and co-founder, Alastair Mitchell, to find out just what it takes to build the next big enterprise startup.

As Alastair explains, there’s money in enterprise startups and it’s—dare we say—“sexy”. The cloud is the next big wave for the industry, and although it can be a steeper hike to break into the enterprise arena, versus the consumer app market, there’s more sky to spread your wings. He goes on to disclose why users make the best salespeople and why user experience counts for everything.

Find out how service is replacing software and why “big data” is trending.

Read Alastair Mitchell’s full interview with The Wall Street Journal — Five Rules for Building the Next Big Enterprise Startup

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