NGK Spark Plugs (UK), one of the world’s largest OE suppliers and manufacturers of sparkplugs and related products, has chosen Huddle to help its UK team better communicate, share content, and collaborate with both its sales managers and distributors.

Huddle was chosen over basic file sharing apps (including Dropbox), because of its collaboration capabilities, as well as security, and customer success support.

NGK’s UK team will also benefit from Huddle’s audit trail capabilities – allowing them to track activity against key content such as price lists, technical bulletins, and new product information.

“As an industry leader, NGK Spark Plugs (UK) has a growing distribution network. Therefore, its imperative that the UK team is able to ensure key content is correctly shared (and controlled), across its distributors,” explains Tom How, Head of Sales, EMEA at Huddle. “Huddle will ensure content is easily accessible, even for sales managers on the road, while allowing the marketing team to control access across the many different stakeholders.”

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