Over the last few weeks the internet has abounded with articles on the fact that Apple is gearing up to take on the enterprise. The company’s partnership with IBM, which was unveiled back in July, is finally bearing fruits as Apple launched its first official AppleCare for Enterprise service. This will provide Apple’s business customers with 24/7 phone support, priority repairs, a dedicated account manager and on-call technical experts to keep the Apple devices in their enterprise running seamlessly.

No doubt this was music to some organizations’ ears as iPhones and iPads are becoming increasingly popular for teams on the move and working remotely. Whether you’re in marketing, sales or an engineer out in the field, having all the information you need at your fingertips means you can be more efficient and productive. But with this mobility and instant access come the risk of lost or stolen devices, and cracked screens to name just a few common issues.

Then, hot on the enterprise support announcement, Reuters reported the fact that Apple was building a dedicated enterprise sales team to “offset a gradual deceleration in growth… by expanding its footprint in the workplace.”

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Alastair Mitchell

Co-founder


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