The success of implementing any new technology depends on high user adoption and numerous reports reveal that getting people up and running on new deployments is a key concern for CIOs:

  • In a survey by Sandhill group and Neochange, 70 per cent of respondents cited end user adoption as the most critical factor for realizing software success and ROI
  • When asked what their greatest concerns after an application rollout of are, almost a third of TechRepublic members (32 per cent) stated end user adoption problems

However, according to Mark Gilbert, research vice president at Gartner, more than 40 per cent of enterprises do not properly consider process and organization issues when installing an enterprise content management system.

Recognizing the importance of user adoption and the fact that rolling out a new tool or service is an investment risk for organizations, the Huddle team is today putting its money where its mouth is. Yes, we have launched an industry-first, adoption guarantee, pledging 100 per cent adoption across the enterprise or your money back .

At Huddle, ensuring that our customers are delighted with our product is of the upmost importance. By gaining an in-depth understanding of our customers’ specific goals, our customer engagement managers can work side-by-side with organizations to ensure that they get maximum ROI from Huddle. By combining our exceptional customer support with a novel approach to usability design and a guaranteed uptime of 99.9 per cent, Huddle is already achieving 90 per cent adoption rates across businesses. This is in huge contrast to SharePoint’s adoption rate of just 32 per cent within the first three months of roll out to a community*

Forrester’s The ROI of Software-as-a-Service report (http://slidesha.re/RFOhpq) reveals that organizations often complain of low user adoption rates for on-premise applications, despite significant investments in end user training and user interface. For many users that have been using social software and a wealth of other applications in their personal lives, SaaS applications have a familiar look and feel. So, by rolling out Huddle with our user adoption guarantee, both the end user and the IT department benefit. The end users gets to use a tool that actually gets a job done, while IT can be confident in the enterprise-level security and feature set required by organizations.

If you’d like to find out more, take a look at the Huddle Adoption Guarantee page: http://bit.ly/k7vEk3

* Huddle customer research; November 2010.

Jon Landau


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