Here at Huddle we love it when our competitors start copying us – it shows that we must be doing something right after all!

Anyway, when Box announced yesterday that it was adding social team collaboration for its business and enterprise users we thought hey, haven’t we heard that somewhere before?

Seriously though, it highlights what we see as THE major trend for 2009; the crossover between the social and business webs. Twitter hitting the mainstream, business tools becoming more social, social tools getting more business (like our partnership with LinkedIn).

After all, the social vendors need to make proper money and the business vendors have realised their traditional top-down/silo/firewall paradigm is totally broken. It’s social business baby, and our jobs are going to be a easier and more fun because of it…

Alastair Mitchell

Co-founder


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