In a world where people buy 73 million more smartphones each year than computers, the age of the pocket PC has arrived. More people access data on the go than ever before, and this increased flexibility has made the technology a dominating force and boosted enterprise mobility.

Adopt and Adapt 

When major new technologies hit the business market, it really is an adopt or die situation. Those businesses that successfully adopt the new technology and use it to further improve productivity will weather the storms of a constantly shifting market. Those that don’t are less nimble, less flexible and less able to respond to shifting customer demand. All of that translates into shrinking market share.

The Yoga of Mobile

Mobile access to corporate data has given employees in the field unparalleled flexibility and efficiency. There are no more communication delays, so a salesperson canvassing can answer tough questions and create estimates in moments. Looking at historical information allows for more accurate scheduling. Mobile access gives field employees the information they need to create the most attractive packages for customers, but the benefits don’t stop at the handshake.

Customer service also gets a bump with mobile access. Consider the job of a repairman. He goes out to fix an appliance, repair an electric line or perform another engineering service. As a level one tech, he is not equipped to handle anything other than basic repairs. A business might only have one level three tech for any demographic area. Should customers have to wait until that tech can hit their house? Of course not. The first tech should be able to get the job done, and with mobile access to collaboration tools, he can. That single level three tech can be on hand as a resource to multiple lower level techs in the field. They can use their smartphones to give him an on site view of the problem, and he can walk them through the repair. How’s that for efficient? No more wasted time in transit, and better customer service.

Mobile Impacts Everything 

From sales to logistics, mobile access can make a world of difference. Even during off hours, many employees are committed to their jobs. They might talk about different products, network with other professionals, or just glance at new information as it becomes available. Few employees have the time to read a quarterly report at work, but they might at home. Giving them round-the-clock access makes them more invested in performing well.

Think about the potential during a networking opportunity. Instead of simply talking about what a business can do and exchanging business cards, mobile access allows employees to demonstrate their product value immediately, closing faster.

Mobile Access Means Mobile Employees

With more companies switching to contract employees and remote workers, the value of mobile really can’t be overstated. A virtual office can oversee hundreds of employees from all over the world, all working on the same project. This allows someone in Asia to respond rapidly to information input in the United States. It smooths communications and helps keep project costs low.

The Mobile Necessity 

When enterprise mobility offers more agility, improved customer service, increased efficiency, logistic solutions, better engagement, and more, it can’t be looked at as a luxury tool. It is as important as email to the modern office. Whether or not companies should be offering their own smartphones or adopting a BYOD policy is a debate for another day, but no one can really debate the necessity of mobile technology.

Alastair Mitchell

Co-founder

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