We may not want to admit or believe it, but chances are many of us are now addicted to our smartphones. While the iPhone certainly wasn’t the first smartphone – and in fact it wasn’t even the first with a touch interface – the device raised the bar when it came to mobile devices. Suddenly, this sleek device with its intuitive interface and high quality craftsmanship revolutionized the way we consumed information on the move, at home or in the office.

Yes, I’m aware that not everyone will be a diehard Apple fan and some of you are no doubt sitting there looking fondly at your Android, BlackBerry or Windows Phone. However, all handsets have been influenced by this device and Gartner’s smartphone sales figures from Q4 2011 reveal the iPhone’s dominance. It’s the number one selling smartphone, Apple’s second quarter results show that 35.1 million iPhones were sold during the quarter, representing 88 percent growth year-on-year.

So how bad is our smartphone addiction? You only have to check the dates and times of the emails you’ve received from work colleagues recently to establish that people are checking and writing emails well into their evenings. Look around an airport lounge, your local cafe or on your train carriage or bus on your way into or home from the office and it’s clear that work does not stop when the office door closes behind people.

Highlighting the severity of our addiction a national survey by Telenav revealed that more than two thirds (68 percent) of iPhone users and 65 percent of Android users in America would rather go a week without exercise than without a phone. BlackBerry users may be more dedicated to the gym but almost half admitted they’d be more willing to wave goodbye to the gym than their phone.  Even mealtimes failed to escape the rise of the smartphone as more than a third more than a third of iPhone users and 21 percent of Android users admitted to frequently using their phone at the dinner table. Perhaps more worryingly, 40 percent of iPhone users would be happier to forgo their toothbrush than their phone.

The fact is our devices are no longer just being used for entertainment – they are now vital for staying connected in today’s 24/7 knowledge economy. Yes, we may spend some time playing Angry Birds, checking Facebook or providing our artistic talents with a creative outlet via Draw Something, but there are now a wealth of business apps available. As well as checking our emails on the move, we’re creating our to-do lists, reviewing documents, amending documents and holding conferences.

At Huddle, we’re all aware that iPhone collaboration apps are infiltrating our lives and people are now using their iPhones to work from anywhere and believe that there are three key things you want to use your device for when working on the move:

  1. Accessing vital information: – Working on the move, you need to get hold of your key content regardless of where you are or what time of day it is
  2. Making your downtime productive: – Rather than sitting at the airport or train station playing Angry Birds, you can use your time more efficiently to review content, proof documents and mark files as approved
  3. Capturing tasks before you forget them: – Instead of scrabbling around trying to find a pen and paper to jot down the actions that spring to mind, wouldn’t it be great if you could put them straight into a tool that all of your team uses to work together?

These are exactly the reasons that Huddle launched its new iPhone app. It has been rebuilt from the ground up to leverage Huddle Sync’s intelligent technology and enables true mobile collaboration and content management on the go. Securely syncing users’ recommended content for offline viewing, the app enables workers to access important files from anywhere, at any time, online or offline. Content can be reviewed and approved, new tasks can be added to a to-do list as soon as they come to mind and, with just one tap, items can be assigned and completed. The app is completely free, so why not download it now and make your down time productive?

Luke Taylor

Director of Product


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