Founded in 1980 in Munich, F&H Porter Novelli is recognized as one of the top five PR agencies in EMEA and is the exclusive German partner of Porter Novelli, one of the largest worldwide PR agencies.

F&H Porter Novelli is renowned across the public relations industry for its creative campaigns, strategy development and excellent execution. It works with brands such as LG through to Mattel and W.L. Gore & Associates. 

For one outdoor product manufacturing client, F&H Porter Novelli is the European lead agency responsible for managing and overseeing the delivery of the PR program at a pan-European level. As part of its role, F&H Porter Novelli coordinates activity with five different PR agencies. Ensuring that everyone working on the client has timely access to the right documents can be challenging, as Claudia Hoellwarth explains:

“The account is very busy and there is always a lot going on. Previously, we were sharing information via a file sharing account and email. For our clients, we were looking for a state-of-the-art tool that met all our demands. We wanted a central resource that would provide us with a more streamlined way of promoting cross-agency collaboration that individuals, teams and the client could access anytime, anywhere and immediately know the status of actions,” Claudia Hoellwarth, practice lead lifestyle at F&H Porter Novelli, said.

F&H Porter Novelli wanted a transparent and flexible collaboration platform. Having worked with other file sharing services and dashboard solutions before, the company selected Huddle because it provided the most structured, state-of-the-art solution and had an extremely intuitive interface. As Huddle doesn’t require much training, it was easy to get users on board and quickly using the platform as the central repository for all account information. 

One of the biggest benefits that Huddle has delivered to the program is the ability for everyone to work on one document in a central place. Previously, F&H Porter Novelli would spend many hours consolidating different documents into one, client-ready version. Now, however, everyone can input into the same document and the transparent nature of Huddle makes it easy to see who has viewed and downloaded files. 

“The biggest benefit for us has been the removal of the reliance on email as a form of communication between the different agencies. Using Huddle, we can create tasks and allocate them accordingly to the different agencies. Rather than type out an email to lots of different people, everyone can be notified with just one click,” Claudia Hoellwarth continued.

“We’ve set up different workspaces aligned to different topics and store all relevant files there. Rather than having to sift through emails to find updates and the latest versions, we can all access them n the same place. For the client, it is also a much better way of keeping updated on how activity is progressing,” said Claudia Hoellwarth.

At the moment, Huddle is used to manage its flagship account but moving forward F&H Porter Novelli is looking at how it can integrate it into its client service offering.

“Everything is just easier with Huddle, it’s had a tangible impact on the productivity of the program and eliminated many of the administration headaches often associated with coordinating large volumes of activity across multiple agencies,” Claudia Hoellwarth concluded. 

 

“Everything is just easier with Huddle, it’s had a tangible impact on the productivity of the program and eliminated many of the administration headaches often associated with coordinating large volumes of activity across multiple agencies.”
Claudia Hoellwarth,
Practice Leader Lifestyle

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