Welcome to building trust in an omni-channel world

We tend to think of branding as a modern day phenomenon. Certainly, during the late 1990s and the early 2000s, branding emerged as a prominent focal point not only for companies and their products, but also for municipalities, universities, non-profit organizations, and even individuals.

But branding has an ancient legacy. As far back as 1300 BC, craftspeople imprinted potter's marks on the pottery and porcelain they produced in China, Greece, Rome, and India.

Here’s how to create brand consistency for your business in today’s omni-channel marketing, so it stands the test of time.

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