Don’t be that guy or that girl. Whether it’s due to poor planning, lack of collaboration, or accidental email communications, big gaffes can come in even bigger packages—like marketing campaigns gone terribly wrong.

Regardless of your industry, your job is to hit it out of the park. But there are so many pitfalls along the way, and no one wants to end up on the “marketing hall of shame”, reserved for those poor souls who will live on in infamy.

Here’s how to avoid a big, hairy marketing disaster.

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